SEAT

As automakers around the world race to reinvent the car for the 21st century city, Spanish brand SEAT has one major competitive advantage that has put it firmly in pole position.

"Demand for connected car services is growing all the time and we aim to be the leaders in this market." Dr. Matthias Rabe, EVP, Research & Development, SEAT

They said it couldn’t be done. At the start of 2018, when Barcelona‑based SEAT launched its CUPRA brand for a new generation of sports cars, the world’s automotive press gave the venture little chance of success. What was SEAT doing investing in high-performance race cars?

Luca de Meo was named head of SEAT last November and now aims to transform the Barcelona-based manufacturer into a front-runner in connectivity.

Mobile connectivity, digital technology and autonomous driving look set to change the way ordinary people use their cars forever.

Home to a fast-growing community of technology start-ups, Barcelona is also on the frontline of the digital revolution that is changing the shape of cars forever.

José Nascimento, head of SEAT’s Metropolis:Lab Barcelona, discusses the dramatic impact that new data-based technologies could have on the future of urban mobility.

To position itself for this new era, SEAT has developed close ties with the Barcelona Supercomputing Center (BSC), home to MareNostrum 4, the third most powerful supercomputer in Europe.

Dr. Bonaventura Clotet has devoted his life to fighting infectious diseases like HIV/AIDS and Covid-19. When the Covid-19 virus first reached Barcelona in early 2020, Dr. Bonaventura Clotet was more prepared than anyone

On the stylish and youthful streets of Barcelona, carmakers, tech giants, telecom companies and start-ups are creating an inspiring new vision of transportation for the 21st century city.