"Demand for connected car services is growing all the time and we aim to be the leaders in this market." Dr. Matthias Rabe, EVP, Research & Development, SEAT
Barcelona-based SEAT is incorporating mobile communications and entertainment technology into its models to appeal to a young and vibrant segment of the population.
"In our Martorell factory we are already using innovations such as smart glasses, virtual reality and autonomous, collaborative robots."
Leyre Olavarria talks about how SEAT has partnered closely with technology companies and changed its product development culture to emerge as a leader in car connectivity.
Spanish car manufacturer SEAT occupies pole position in the race to develop connected cars. Buzz speaks to Fabian Simmer about how the company is responding to changing demand and how it is innovating for the future.
José Nascimento, head of SEAT’s Metropolis:Lab Barcelona, discusses the dramatic impact that new data-based technologies could have on the future of urban mobility.
Home to a fast-growing community of technology start-ups, Barcelona is also on the frontline of the digital revolution that is changing the shape of cars forever.
Interview with Xavier Ros, VP Human Resources, SEAT: "Wellness is the excellence of health. We want not only physical wellness, but also mental wellness because we want our workers to be happy."
Just as the steam engine has come to symbolize the industrial revolution of the 19th century, perhaps no single object represents the democratic, consumer-centered economies of the 20th century better than the mass-produced automobile.
Interview with Patricia Such, Head of Health & Safety, SEAT: "The challenge in Europe now is the aging working population. We have to help prepare our workers to be as healthy as they are now in ten years time so that they are able to continue working."
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