José Nascimento, head of SEAT’s Metropolis:Lab Barcelona, discusses the dramatic impact that new data-based technologies could have on the future of urban mobility.
Home to a fast-growing community of technology start-ups, Barcelona is also on the frontline of the digital revolution that is changing the shape of cars forever.
Interview with Xavier Ros, VP Human Resources, SEAT: "Wellness is the excellence of health. We want not only physical wellness, but also mental wellness because we want our workers to be happy."
Just as the steam engine has come to symbolize the industrial revolution of the 19th century, perhaps no single object represents the democratic, consumer-centered economies of the 20th century better than the mass-produced automobile.
Interview with Patricia Such, Head of Health & Safety, SEAT: "The challenge in Europe now is the aging working population. We have to help prepare our workers to be as healthy as they are now in ten years time so that they are able to continue working."
As automakers around the world race to reinvent the car for the 21st century city, Spanish brand SEAT has one major competitive advantage that has put it firmly in pole position.
As he prepares for the biggest revolution in the 125-year history of the car industry, SEAT president Luca de Meo has no doubt about the best place to be: in the driving seat.
Luca de Meo is a respected automotive industry player. He has twenty-five years’ experience working for Renault, Toyota, Fiat and, since 2009, the Volkswagen Group before taking the helm at SEAT last year.
In the next decade, the auto industry will undergo greater change than it has witnessed over the last century. Electrification, digitization, connectivity and mobility will all define personal transportation in the future.
Do you know who your car is talking to? It could be a parking meter, traffic signal, the emergency services, or even other vehicles. Driven by the potential benefits of the Internet of Things, automakers are among the earliest adopters in the fast lane.
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