Soundstorm: unleashing a technological symphony

In the heart of Riyadh's Banban desert, where sand meets sky and beats electrify the air, Soundstorm emerges as more than just a music festival—it's a technological marvel that ignites the senses and pushes the boundaries of entertainment. Hosted by MDLBEAST, this annual extravaganza isn't just about the music; it's a spectacle of innovation that captivates audiences from around the globe.

Arabian wildlife through the lens

Offering breathtaking shots of the spectacular biodiversity of Saudi Arabia, “Horizon Saudi Arabia,” a pioneering documentary released on Netflix in January, is opening the way for a new wave of content from one of the world’s most fascinating countries.

A new silver screen

Hajar Alnaim is helping to wake the sleeping giant of world cinema. Backed by Saudi government funding and by major Hollywood companies including Netflix, she is training a new generation of Saudis in the job skills needed by the country’s rapidly growing film industry. As authentic Saudi movies begin to outperform international blockbusters in their home market, it is clear that a new force in film has arrived.

Soudah secrets: Arabian adventure

Nestled in the lush, green mountains of Saudi Arabia's Aseer region, Soudah Peaks is an ambitious tourism project spearheaded by the Kingdom to diversify...

An empire of minds

The Kingdom of Saudi Arabia, traditionally reliant on its vast oil reserves, is now boldly charting a new course towards a future underpinned by...

Planting the future

Mohammed Alkhalid dreams of a greener Saudi Arabia. Alkhalid has been in love with trees ever since watching a seedling he planted more than 20 years ago grow into a magnificent specimen. By making it easy for people and businesses to plant trees, his environmental startup, Nabatik, is helping Saudis fight climate change and create meaningful connections to nature.

Revolutionizing Saudi E-Commerce

When businesses in Saudi Arabia want to sell more online, Salman Butt is the man they turn to first. The co-founder of e-commerce platform Salla is enabling companies of all sizes to flourish in the Saudi Arabian online commerce market, which is currently expanding by an estimated 13% a year.

A smarter way to fight floods

Mustafa Mousa, founder of flood mitigation startup Sadeem, is using wireless sensors and AI to save lives and protect cities from the billion-dollar devastation of floods.

Building connections, breaking barriers

Wafa Al Obaidat, the Founder and CEO of Playbook, is bringing together aspirational and ambitious women and making waves in Saudi Arabia and across the Middle East.

AI and education: Pioneering the future with ethical integration

In the ever-evolving landscape of education, the intersection of Artificial Intelligence (AI) and learning methodologies presents both unprecedented opportunities and ethical challenges. A remarkable perspective on this integration comes from Dr. Husa Alangari, an Assistant Professor of Instructional Design & Technology at Princess Nourah bint Abdulrahman University in Saudi Arabia.

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Pioneers in fuel cell and electric mobility

With air quality in cities deteriorating over recent years, sustainable mobility solutions are coming into focus. We are at the outset of an eco-cars era.

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Inside Blue Marlin Ibiza

In the picturesque setting of Ibiza, Blue Marlin stands out not just as a premier beach club but as a pioneer in blending luxury with sustainability and cutting-edge technology.