Digitally driven: marketing innovations reach new segments
Carmakers need to eliminate silo structures and overcome traditional organizational boundaries. The goal must be to put the customer at the center and not the product.
The digital retail revolution
Since the advent of online banking and digital retailers such as Amazon and eBay, you can now get almost anything you can think of delivered to wherever you are with just a click.
Q&A: Hyundai Motor Europe
Jochen Sengpiehl, Vice President Marketing: "The biggest challenge we are facing is the clash between two industries: the digital industry and the old car industry."
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A love match
In response to the ever-changing environments in which we do business, I strongly believe companies have to innovate constantly, not only to survive but to thrive.
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Inside Blue Marlin Ibiza
In the picturesque setting of Ibiza, Blue Marlin stands out not just as a premier beach club but as a pioneer in blending luxury with sustainability and cutting-edge technology.
