Digitally driven: marketing innovations reach new segments

Carmakers need to eliminate silo structures and overcome traditional organizational boundaries. The goal must be to put the customer at the center and not the product.

The digital retail revolution

Since the advent of online banking and digital retailers such as Amazon and eBay, you can now get almost anything you can think of delivered to wherever you are with just a click.

Q&A: Hyundai Motor Europe

Jochen Sengpiehl, Vice President Marketing: "The biggest challenge we are facing is the clash between two industries: the digital industry and the old car industry."

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Pioneers in fuel cell and electric mobility

With air quality in cities deteriorating over recent years, sustainable mobility solutions are coming into focus. We are at the outset of an eco-cars era.

A love match

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Investing in Dubai = Investing in the future

Life will not let you just do what you want every day the same way forever. You have to be looking at what else you can do. It is challenging, and it is sometimes difficult, but it is rewarding