As the automotive industry faces the greatest period of change in its history, coming to terms with new technologies for connectivity, electrification and autonomous driving, market share, scale and global reach have become even more critical to success.
Barcelona-based SEAT is incorporating mobile communications and entertainment technology into its models to appeal to a young and vibrant segment of the population.
"In our Martorell factory we are already using innovations such as smart glasses, virtual reality and autonomous, collaborative robots."
While tailpipes and driveshafts already look like being consigned to history along with the internal combustion engine, new digital technologies are poised to have an even more dramatic impact on car interiors and exteriors.
Historic car manufacturers are moving onto the frontline of cutting-edge technologies and powering a new era in computing as they reposition themselves for a world of connected and autonomous transport.
Leyre Olavarria talks about how SEAT has partnered closely with technology companies and changed its product development culture to emerge as a leader in car connectivity.
Spanish car manufacturer SEAT occupies pole position in the race to develop connected cars. Buzz speaks to Fabian Simmer about how the company is responding to changing demand and how it is innovating for the future.
José Nascimento, head of SEAT’s Metropolis:Lab Barcelona, discusses the dramatic impact that new data-based technologies could have on the future of urban mobility.
Oslo, Madrid, Paris and London are considering partial or even total bans on diesel-powered vehicles in their city centers, as policymakers begin to rethink the role of cars in the urban mobility of tomorrow.
Nissan's Intelligent Mobility vision provides a framework for innovative and technological advances that also focus on the driver and passenger experience, guiding customers towards a safer and more sustainable future.