"SEAT is positioned in the mass segment and we want to position Cupra higher than that in terms of performance, design, uniqueness and sophistication." Wayne Griffiths, VP Sales and Marketing, SEAT
At a time when other, more conservative manufacturers are failing to connect with European car buyers, SEAT’s dynamic designs, accessible prices and digital innovations are inspiring a new generation of drivers to get behind the wheel.
After making its breakthrough in the compact and sports car segments of the global car market, electrification is now coming to the world of the big hitters in the luxury sector.
Thanks to Enel’s investments in public recharging points in cities and on highways, it is already possible for EV owners to drive all the way from southern Italy to Milan without having to worry about the range of their cars.
As the global car industry prepares for the long transition to electric vehicles, there is growing interest in the potential of compressed natural gas (CNG).
Engineered by German performance car specialist Albert Biermann and designed by the legendary Peter Schreyer, the Stinger is taking Kia into new, uncharted territory.
As part of this once-in-a-lifetime transition, Volkswagen is investing billions of euros in new powertrain and battery technologies.
"We believe in CNG as one of the many alternative energies that will coexist in the future." Andrew Shepherd, Head of CNG Products, SEAT.
As the automotive industry accelerates its transition to a cleaner future, platinum is now preparing for a new starring role at the heart of fuel cell electric vehicles (FCEVs).
It’s 2038 and the last conventional thermal engine car has, just like the dinosaur, been consigned to the museum.