ProPILOT represents the latest staging post on Nissan’s journey to a fully autonomous future.
"Demand for connected car services is growing all the time and we aim to be the leaders in this market." Dr. Matthias Rabe, EVP, Research & Development, SEAT
"Nissan Intelligent Mobility is our vision to deliver more autonomy, more electrification, and more connectivity to move our customers to a better world."
"Design is a tool that helps the brand achieve what it wants to communicate and where it wants to go. Kia has been a challenger brand. We came from nothing and we have surprised a lot of people."
As the automotive industry faces the greatest period of change in its history, coming to terms with new technologies for connectivity, electrification and autonomous driving, market share, scale and global reach have become even more critical to success.
Barcelona-based SEAT is incorporating mobile communications and entertainment technology into its models to appeal to a young and vibrant segment of the population.
"In our Martorell factory we are already using innovations such as smart glasses, virtual reality and autonomous, collaborative robots."
While tailpipes and driveshafts already look like being consigned to history along with the internal combustion engine, new digital technologies are poised to have an even more dramatic impact on car interiors and exteriors.
Historic car manufacturers are moving onto the frontline of cutting-edge technologies and powering a new era in computing as they reposition themselves for a world of connected and autonomous transport.
Leyre Olavarria talks about how SEAT has partnered closely with technology companies and changed its product development culture to emerge as a leader in car connectivity.