CUPRA in pole position

"SEAT is positioned in the mass segment and we want to position Cupra higher than that in terms of performance, design, uniqueness and sophistication." Wayne Griffiths, VP Sales and Marketing, SEAT

SEAT leads from the front

At a time when other, more conservative manufacturers are failing to connect with European car buyers, SEAT’s dynamic designs, accessible prices and digital innovations are inspiring a new generation of drivers to get behind the wheel.

Flipping the luxury switch

After making its breakthrough in the compact and sports car segments of the global car market, electrification is now coming to the world of the big hitters in the luxury sector.

Electric vehicles in pole position

Thanks to Enel’s investments in public recharging points in cities and on highways, it is already possible for EV owners to drive all the way from southern Italy to Milan without having to worry about the range of their cars.

SEAT steps on the gas

As the global car industry prepares for the long transition to electric vehicles, there is growing interest in the potential of compressed natural gas (CNG).

The joy of driving

Engineered by German performance car specialist Albert Biermann and designed by the legendary Peter Schreyer, the Stinger is taking Kia into new, uncharted territory.

Democratizing the EV

As part of this once-in-a-lifetime transition, Volkswagen is investing billions of euros in new powertrain and battery technologies.

In the driving seat for CNG technology

"We believe in CNG as one of the many alternative energies that will coexist in the future." Andrew Shepherd, Head of CNG Products, SEAT.

Fuel cells move to center stage

As the automotive industry accelerates its transition to a cleaner future, platinum is now preparing for a new starring role at the heart of fuel cell electric vehicles (FCEVs).

An electrifying future

It’s 2038 and the last conventional thermal engine car has, just like the dinosaur, been consigned to the museum.

Stay connected

Most Popular

Mediterranean cuisine comes to the car plant

SEAT teams up with Harvard University to research the benefits for occupational health of the celebrated Mediterranean diet.

Latest article

AI powering cities of the future

Dubai is taking the smart city concept to the next level and exploring the possibilities of artificial intelligence (AI) to transform the entire relationship between a city and its residents.