CUPRA in pole position

"SEAT is positioned in the mass segment and we want to position Cupra higher than that in terms of performance, design, uniqueness and sophistication." Wayne Griffiths, VP Sales and Marketing, SEAT

Mediterranean cuisine comes to the car plant

SEAT teams up with Harvard University to research the benefits for occupational health of the celebrated Mediterranean diet.

SEAT drives the wellness revolution

At a time of unprecedented changes to the nature of work, some of the world’s largest businesses are putting the physical and mental health of their employees at the heart of their reinvention for the future.

Q&A with Dr. Sebastian Grams, CIO, SEAT

SEAT is completing a digital transformation to transform from a car manufacturer into a mobility company, where software will be one of their core competences. Having their own software house in Barcelona will help develop new business models and mobility services.

Pioneering health services

Interview with Patricia Such, Head of Health & Safety, SEAT: "The challenge in Europe now is the aging working population. We have to help prepare our workers to be as healthy as they are now in ten years time so that they are able to continue working."

SEAT steps on the gas

As the global car industry prepares for the long transition to electric vehicles, there is growing interest in the potential of compressed natural gas (CNG).

Innovation is an attitude

We all are aware of the need to adapt to an increasingly changing context, and that is what innovation is all about - about changing the rules of the game and building a new foundation on which to create a future that is yet unknown.

SEAT’s Easy Mobility Team

In the next decade, the auto industry will undergo greater change than it has witnessed over the last century. Electrification, digitization, connectivity and mobility will all define personal transportation in the future.

Making inroads for the future

As the epicenter of the technology revolution moves away from personal computing and smartphones and toward transport, energy and urban living, a new breed of industry leader is shaping the agenda for the future.

Rebel with a cause

When Wayne Griffiths, CEO of SEAT and CUPRA, came to Barcelona as a free spirit in his youth, he liked the nightlife district so much that 30 years later he named a trailblazing electric car after it.

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Reinvention pays off for Brazilian economy

Government reforms in Brazil are making the economy more competitive and productive and helping the country attract a new wave of foreign capital.

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In the heart of Qatar's intellectual oasis, Earthna emerges as a dynamic force for sustainability, spearheaded by the visionary leadership of HE Sheikha Hind bint Hamad Al-Thani, Vice-Chairperson and CEO of Qatar Foundation for Education, Science, and Community Development.