"SEAT is positioned in the mass segment and we want to position Cupra higher than that in terms of performance, design, uniqueness and sophistication." Wayne Griffiths, VP Sales and Marketing, SEAT
As he prepares for the biggest revolution in the 125-year history of the car industry, SEAT president Luca de Meo has no doubt about the best place to be: in the driving seat.
As automakers around the world race to reinvent the car for the 21st century city, Spanish brand SEAT has one major competitive advantage that has put it firmly in pole position.
Interview with Patricia Such, Head of Health & Safety, SEAT: "The challenge in Europe now is the aging working population. We have to help prepare our workers to be as healthy as they are now in ten years time so that they are able to continue working."
SEAT teams up with Harvard University to research the benefits for occupational health of the celebrated Mediterranean diet.
At a time of unprecedented changes to the nature of work, some of the world’s largest businesses are putting the physical and mental health of their employees at the heart of their reinvention for the future.
Luca de Meo was named head of SEAT last November and now aims to transform the Barcelona-based manufacturer into a front-runner in connectivity.
Do you know who your car is talking to? It could be a parking meter, traffic signal, the emergency services, or even other vehicles. Driven by the potential benefits of the Internet of Things, automakers are among the earliest adopters in the fast lane.
Luca de Meo is a respected automotive industry player. He has twenty-five years’ experience working for Renault, Toyota, Fiat and, since 2009, the Volkswagen Group before taking the helm at SEAT last year.
Spanish car manufacturer SEAT occupies pole position in the race to develop connected cars. Buzz speaks to Fabian Simmer about how the company is responding to changing demand and how it is innovating for the future.