CUPRA in pole position

"SEAT is positioned in the mass segment and we want to position Cupra higher than that in terms of performance, design, uniqueness and sophistication." Wayne Griffiths, VP Sales and Marketing, SEAT

The future of urban mobility

As he prepares for the biggest revolution in the 125-year history of the car industry, SEAT president Luca de Meo has no doubt about the best place to be: in the driving seat.

SEAT in the city

As automakers around the world race to reinvent the car for the 21st century city, Spanish brand SEAT has one major competitive advantage that has put it firmly in pole position.

Pioneering health services

Interview with Patricia Such, Head of Health & Safety, SEAT: "The challenge in Europe now is the aging working population. We have to help prepare our workers to be as healthy as they are now in ten years time so that they are able to continue working."

Mediterranean cuisine comes to the car plant

SEAT teams up with Harvard University to research the benefits for occupational health of the celebrated Mediterranean diet.

SEAT drives the wellness revolution

At a time of unprecedented changes to the nature of work, some of the world’s largest businesses are putting the physical and mental health of their employees at the heart of their reinvention for the future.
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SEAT is revving up to take the lead

Luca de Meo was named head of SEAT last November and now aims to transform the Barcelona-based manufacturer into a front-runner in connectivity.

What’s driving the connected car?

Do you know who your car is talking to? It could be a parking meter, traffic signal, the emergency services, or even other vehicles. Driven by the potential benefits of the Internet of Things, automakers are among the earliest adopters in the fast lane.

Turning the auto industry upside down

Luca de Meo is a respected automotive industry player. He has twenty-five years’ experience working for Renault, Toyota, Fiat and, since 2009, the Volkswagen Group before taking the helm at SEAT last year.

Driving the digital transformation

Spanish car manufacturer SEAT occupies pole position in the race to develop connected cars. Buzz speaks to Fabian Simmer about how the company is responding to changing demand and how it is innovating for the future.

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