"In our Martorell factory we are already using innovations such as smart glasses, virtual reality and autonomous, collaborative robots."
Do you know who your car is talking to? It could be a parking meter, traffic signal, the emergency services, or even other vehicles. Driven by the potential benefits of the Internet of Things, automakers are among the earliest adopters in the fast lane.
To position itself for this new era, SEAT has developed close ties with the Barcelona Supercomputing Center (BSC), home to MareNostrum 4, the third most powerful supercomputer in Europe.
Leyre Olavarria talks about how SEAT has partnered closely with technology companies and changed its product development culture to emerge as a leader in car connectivity.
Home to a fast-growing community of technology start-ups, Barcelona is also on the frontline of the digital revolution that is changing the shape of cars forever.
"SEAT is positioned in the mass segment and we want to position Cupra higher than that in terms of performance, design, uniqueness and sophistication." Wayne Griffiths, VP Sales and Marketing, SEAT
At a time when other, more conservative manufacturers are failing to connect with European car buyers, SEAT’s dynamic designs, accessible prices and digital innovations are inspiring a new generation of drivers to get behind the wheel.
Luca de Meo was named head of SEAT last November and now aims to transform the Barcelona-based manufacturer into a front-runner in connectivity.
At a time of unprecedented changes to the nature of work, some of the world’s largest businesses are putting the physical and mental health of their employees at the heart of their reinvention for the future.
Mobile connectivity, digital technology and autonomous driving look set to change the way ordinary people use their cars forever.