SEAT is the first car manufacturer in Europe to integrate Alexa into its models, enabling drivers to optimize their time while in their car.
Luca de Meo was named head of SEAT last November and now aims to transform the Barcelona-based manufacturer into a front-runner in connectivity.
To position itself for this new era, SEAT has developed close ties with the Barcelona Supercomputing Center (BSC), home to MareNostrum 4, the third most powerful supercomputer in Europe.
Mobile connectivity, digital technology and autonomous driving look set to change the way ordinary people use their cars forever.
It’s not every day you’re given the keys to the city. But then again, not everyone is Luca de Meo.
As automakers around the world race to reinvent the car for the 21st century city, Spanish brand SEAT has one major competitive advantage that has put it firmly in pole position.
SEAT teams up with Harvard University to research the benefits for occupational health of the celebrated Mediterranean diet.
As the global car industry prepares for the long transition to electric vehicles, there is growing interest in the potential of compressed natural gas (CNG).
Interview with Xavier Ros, VP Human Resources, SEAT: "Wellness is the excellence of health. We want not only physical wellness, but also mental wellness because we want our workers to be happy."
As he prepares for the biggest revolution in the 125-year history of the car industry, SEAT president Luca de Meo has no doubt about the best place to be: in the driving seat.