An intelligent interactive voice service

SEAT is the first car manufacturer in Europe to integrate Alexa into its models, enabling drivers to optimize their time while in their car.
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SEAT is revving up to take the lead

Luca de Meo was named head of SEAT last November and now aims to transform the Barcelona-based manufacturer into a front-runner in connectivity.

SEAT taps into Barcelona’s supercomputer power

To position itself for this new era, SEAT has developed close ties with the Barcelona Supercomputing Center (BSC), home to MareNostrum 4, the third most powerful supercomputer in Europe.

SEAT in the fast lane

Mobile connectivity, digital technology and autonomous driving look set to change the way ordinary people use their cars forever.

Visionary marketing for a real life experience

It’s not every day you’re given the keys to the city. But then again, not everyone is Luca de Meo.

SEAT in the city

As automakers around the world race to reinvent the car for the 21st century city, Spanish brand SEAT has one major competitive advantage that has put it firmly in pole position.

Mediterranean cuisine comes to the car plant

SEAT teams up with Harvard University to research the benefits for occupational health of the celebrated Mediterranean diet.

SEAT steps on the gas

As the global car industry prepares for the long transition to electric vehicles, there is growing interest in the potential of compressed natural gas (CNG).

SEAT puts employee wellness first

Interview with Xavier Ros, VP Human Resources, SEAT: "Wellness is the excellence of health. We want not only physical wellness, but also mental wellness because we want our workers to be happy."

The future of urban mobility

As he prepares for the biggest revolution in the 125-year history of the car industry, SEAT president Luca de Meo has no doubt about the best place to be: in the driving seat.

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