Building connections, breaking barriers
Wafa Al Obaidat, the Founder and CEO of Playbook, is bringing together aspirational and ambitious women and making waves in Saudi Arabia and across the Middle East.
Faster, stronger, wiser
Dania Akeel is flying the flag for Saudi women—the checkered flag of motorsports. Saudi Arabia’s first female international rally driver is a FIA World Cup winner, a top-10 finisher at the grueling Dakar Rally, and an inspiration to Saudi women across the country.
A hub for Saudi women entrepreneurs
Entrepreneur, startup mentor, and photographer Maha Shirah never takes no for an answer. The founder of SheWorks, Saudi Arabia’s first coworking space for women, Maha is helping female entrepreneurs seize new opportunities across the country’s fast-developing economy.
Written in the stars
Nurturing a lifelong passion for space travel, rocket scientist Mishaal Ashemimry is helping to craft Saudi Arabia’s national space strategy. The inspiring aerospace pioneer plans to train as an astronaut and venture into space herself.
The leaders of Saudi Arabia’s staffing revolution
As the tech revolution sweeps across Saudi Arabia, the days of leaving resumes in shops, restaurants, and employment agencies have become ancient history for Saudi Millennials and Generation Z.
Life, art, ambition
A love of storytelling and a passion for animation have put Saudi-born special effects producer Jumanah Shaheen on the fast track to Hollywood success.
Driving diversity in the automotive world
In an automotive industry once dominated by men, Spanish carmaker SEAT is leading the way to a more diverse, accessible and inclusive future.
Saudi Art Star
Part of a dazzling new wave of Saudi artists, Zahrah Al-Ghamdi is delighting international audiences with her poetic and sensitive meditations on memory, loss, and identity.
Reinventing Food
Saudi female entrepreneur Deem Al Bassam represents the new generation of innovators changing the way that Saudis eat out and spend their leisure time.
Keep on smiling
When historians tell the tale of the modern transformation of Saudi Arabia, they might like to start with the story about a night in...