A new driving era

When the first CUPRAs rolled out of the Martorell factory of SEAT S.A. outside Barcelona in 2018, few people in the car industry paid much attention. At a time when hype about autonomous vehicles was at its greatest, it seemed eccentric to launch a new challenger brand dedicated to high performance, good looks and the sheer excitement of driving.

Designing the future

Sometimes it pays to be bold. Five years ago, when a small group of true believers in Barcelona committed to create a high-performance sports car brand, few people gave the venture much of a chance.

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Pioneering health services

Interview with Patricia Such, Head of Health & Safety, SEAT: "The challenge in Europe now is the aging working population. We have to help prepare our workers to be as healthy as they are now in ten years time so that they are able to continue working."

A love match

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Inside Blue Marlin Ibiza

In the picturesque setting of Ibiza, Blue Marlin stands out not just as a premier beach club but as a pioneer in blending luxury with sustainability and cutting-edge technology.