A new driving era
When the first CUPRAs rolled out of the Martorell factory of SEAT S.A. outside Barcelona in 2018, few people in the car industry paid much attention. At a time when hype about autonomous vehicles was at its greatest, it seemed eccentric to launch a new challenger brand dedicated to high performance, good looks and the sheer excitement of driving.
CUPRA drives SEAT to new heights
Spanish carmaker SEAT S.A. posted the second-highest revenues in its history in 2022, with high-performance brand CUPRA outperforming all expectations.
Driven by authenticity
In the vibrant Catalan city of Barcelona, one of the world’s great centres of industrial innovation, a select team of designers and engineers is applying the finishing touches to a high-performance electric vehicle that aims to speak to a new generation of drivers.
Revving up Madrid: CUPRA’s largest city garage ignites the capital with humor and style
The opening of CUPRA's largest City Garage in Madrid, a grand event for the CUPRA tribe, was a resounding success. Hosted by the famous TV presenter David Broncano, whose humor added a lively spark to the evening, the event was a true celebration of CUPRA's ethos and community.
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A love match
In response to the ever-changing environments in which we do business, I strongly believe companies have to innovate constantly, not only to survive but to thrive.
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Inside Blue Marlin Ibiza
In the picturesque setting of Ibiza, Blue Marlin stands out not just as a premier beach club but as a pioneer in blending luxury with sustainability and cutting-edge technology.
