On the stylish and youthful streets of Barcelona, carmakers, tech giants, telecom companies and start-ups are creating an inspiring new vision of transportation for the 21st century city.
"SEAT is positioned in the mass segment and we want to position Cupra higher than that in terms of performance, design, uniqueness and sophistication." Wayne Griffiths, VP Sales and Marketing, SEAT
At a time when other, more conservative manufacturers are failing to connect with European car buyers, SEAT’s dynamic designs, accessible prices and digital innovations are inspiring a new generation of drivers to get behind the wheel.
It’s not every day you’re given the keys to the city. But then again, not everyone is Luca de Meo.
As the global car industry prepares for the long transition to electric vehicles, there is growing interest in the potential of compressed natural gas (CNG).
"We believe in CNG as one of the many alternative energies that will coexist in the future." Andrew Shepherd, Head of CNG Products, SEAT.
Mobile connectivity, digital technology and autonomous driving look set to change the way ordinary people use their cars forever.
"Demand for connected car services is growing all the time and we aim to be the leaders in this market." Dr. Matthias Rabe, EVP, Research & Development, SEAT
Barcelona-based SEAT is incorporating mobile communications and entertainment technology into its models to appeal to a young and vibrant segment of the population.
"In our Martorell factory we are already using innovations such as smart glasses, virtual reality and autonomous, collaborative robots."