Barcelona-based SEAT is incorporating mobile communications and entertainment technology into its models to appeal to a young and vibrant segment of the population.
"In our Martorell factory we are already using innovations such as smart glasses, virtual reality and autonomous, collaborative robots."
Leyre Olavarria talks about how SEAT has partnered closely with technology companies and changed its product development culture to emerge as a leader in car connectivity.
Spanish car manufacturer SEAT occupies pole position in the race to develop connected cars. Buzz speaks to Fabian Simmer about how the company is responding to changing demand and how it is innovating for the future.
José Nascimento, head of SEAT’s Metropolis:Lab Barcelona, discusses the dramatic impact that new data-based technologies could have on the future of urban mobility.
Home to a fast-growing community of technology start-ups, Barcelona is also on the frontline of the digital revolution that is changing the shape of cars forever.
To position itself for this new era, SEAT has developed close ties with the Barcelona Supercomputing Center (BSC), home to MareNostrum 4, the third most powerful supercomputer in Europe.
SEAT is the first car manufacturer in Europe to integrate Alexa into its models, enabling drivers to optimize their time while in their car.
Interview with Xavier Ros, VP Human Resources, SEAT: "Wellness is the excellence of health. We want not only physical wellness, but also mental wellness because we want our workers to be happy."
SEAT teams up with Harvard University to research the benefits for occupational health of the celebrated Mediterranean diet.
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