SEAT

When the first CUPRAs rolled out of the Martorell factory of SEAT S.A. outside Barcelona in 2018, few people in the car industry paid much attention. At a time when hype about autonomous vehicles was at its greatest, it seemed eccentric to launch a new challenger brand dedicated to high performance, good looks and the sheer excitement of driving.

Sometimes it pays to be bold. Five years ago, when a small group of true believers in Barcelona committed to create a high-performance sports car brand, few people gave the venture much of a chance.

Spanish carmaker SEAT S.A. posted the second-highest revenues in its history in 2022, with high-performance brand CUPRA outperforming all expectations.

The Mediterranean city of Barcelona has long been a source of inspiration for artists, writers, architects and designers from all over the world. Today this dynamic and creative city is home to the European car industry’s fastest-growing brand: CUPRA.

At a time of dramatic changes to global car manufacturing, Spanish carmaker SEAT SA has appointed as head of its finance and IT activities an industry veteran with a depth of experience in transforming companies.

Dr. Bonaventura Clotet has devoted his life to fighting infectious diseases like HIV/AIDS and Covid-19. When the Covid-19 virus first reached Barcelona in early 2020, Dr. Bonaventura Clotet was more prepared than anyone

When Wayne Griffiths, CEO of SEAT and CUPRA, came to Barcelona as a free spirit in his youth, he liked the nightlife district so much that 30 years later he named a trailblazing electric car after it.

70 years after SEAT first started helping turn Spain into a modern, car-owning society, the company swung into action to help its home country respond to one of the greatest challenges of our time

Mattias Ekström opens the doors of the ABT CUPRA XE team paddock, where nothing goes unused. Teams of eight people and no public audience, some of the keys to reducing the environmental impact. The philosophy of the Extreme E Series is to highlight the importance of achieving a more sustainable world.

The FC Barcelona player drives his new plug-in hybrid car for the first time and talks about his impressions at the wheel. He uses his driving time on his way to a match to concentrate and to talk with his family on the way home.