Technology will be more and more human-like, hence making it easier for people to use. Therefore, people will embrace it immediately.
As he prepares for the biggest revolution in the 125-year history of the car industry, SEAT president Luca de Meo has no doubt about the best place to be: in the driving seat.
Do you know who your car is talking to? It could be a parking meter, traffic signal, the emergency services, or even other vehicles. Driven by the potential benefits of the Internet of Things, automakers are among the earliest adopters in the fast lane.
Luca de Meo was named head of SEAT last November and now aims to transform the Barcelona-based manufacturer into a front-runner in connectivity.