Changing the relationship between humans and technology

Technology will be more and more human-like, hence making it easier for people to use. Therefore, people will embrace it immediately.

The future of urban mobility

As he prepares for the biggest revolution in the 125-year history of the car industry, SEAT president Luca de Meo has no doubt about the best place to be: in the driving seat.

What’s driving the connected car?

Do you know who your car is talking to? It could be a parking meter, traffic signal, the emergency services, or even other vehicles. Driven by the potential benefits of the Internet of Things, automakers are among the earliest adopters in the fast lane.
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SEAT is revving up to take the lead

Luca de Meo was named head of SEAT last November and now aims to transform the Barcelona-based manufacturer into a front-runner in connectivity.

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Reinvention pays off for Brazilian economy

Government reforms in Brazil are making the economy more competitive and productive and helping the country attract a new wave of foreign capital.

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Hit refresh: Transforming business through empathy

We have had to “hit refresh” many times since that first speech at the Tokyo Motor Show, including bringing together Renault and Nissan in the early days of the Alliance.