Kia

In a world where consumer tastes can transform almost overnight, only those companies with the ability to respond rapidly and imaginatively to change will be able to survive and thrive. As consumers migrate to SUV designs and five-door body types, carmakers have been forced to eliminate some of Europe’s most iconic three-door models.

As the world’s largest automotive companies struggle to respond to the technical challenges of today, South Korean manufacturer Kia has been able to buck the trend and outperform the market with new models such as the ProCeed, a five-door shooting brake, a radical alternative to the traditional three-door hatchback.

In many respects, the ProCeed represents the culmination of more than a decade’s worth of focused investments in high-end car design at Kia.

Engineered by German performance car specialist Albert Biermann and designed by the legendary Peter Schreyer, the Stinger is taking Kia into new, uncharted territory.

Fun is at the heart of the vision behind the Stinger, which has been heralded as Car of the Year by numerous motoring journalists since its debut in 2017.

"Design is a tool that helps the brand achieve what it wants to communicate and where it wants to go. Kia has been a challenger brand. We came from nothing and we have surprised a lot of people."

As the automotive industry faces the greatest period of change in its history, coming to terms with new technologies for connectivity, electrification and autonomous driving, market share, scale and global reach have become even more critical to success.

The Stinger is the most powerful, the fastest and the most expensive car Kia has ever made, and it’s going to take on the best that German car makers have to offer.

When Kia unveiled a GT sports sedan at the Frankfurt Motor Show back in 2011, the Korean manufacturer soon realized it had something very special on its hands.