Faced with an existential challenge to their traditional ways of doing business, many companies are replicating the innovative VUCA thinking developed by the U.S. military in the face of a world that is Volatile, Uncertain, Complex and Ambiguous.
To survive and prosper in this challenging new environment, companies and public authorities alike need to respond to these newly empowered citizens and partner with them to re-think the fundamentals of modern living.
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