SEAT

As a decade of unprecedented change ends and a new year dawns, the social and economic consequences of technological innovation are becoming ever more apparent. On the frontline of transformation is the global car industry, which dominated the economy of the 20th century and is now advancing towards an uncertain future.

Half of all current jobs will no longer exist in 25 years, while new professions are gaining ground. Data is the new oil and therefore every company is looking for data scientists, architects and engineers. Attracting talent is a major challenge for businesses, as every sector is competing for the same profiles.

In addition to sustainability and the environment, saving time and money are the main advantages of driving an electric car. The use of special lanes and reserved parking zones are incentives for drivers of zero emissions cars.

The FC Barcelona player drives his new plug-in hybrid car for the first time and talks about his impressions at the wheel. He uses his driving time on his way to a match to concentrate and to talk with his family on the way home.

While most car manufacturers have been slow to respond to the rise of the kick scooter, Barcelona-based SEAT has seized the opportunity to develop an innovative new mobility solution.

In the race to develop new mobility services based on connectivity and the shared use of vehicles, Barcelona-based car manufacturer SEAT has emerged as an industry pioneer.

The IoT (Internet of Things) and the connected car reach rural areas thanks to a drone and offer predictive information to drivers in areas of poor visibility or that are difficult to access.

As he prepares for the biggest revolution in the 125-year history of the car industry, SEAT president Luca de Meo has no doubt about the best place to be: in the driving seat.

Luca de Meo is a respected automotive industry player. He has twenty-five years’ experience working for Renault, Toyota, Fiat and, since 2009, the Volkswagen Group before taking the helm at SEAT last year.

SEAT presents its new micromobility products globally, the SEAT MÓ eScooter 125 and the SEAT MÓ eKickScooter 65.