SEAT

We all are aware of the need to adapt to an increasingly changing context, and that is what innovation is all about - about changing the rules of the game and building a new foundation on which to create a future that is yet unknown.

Half of all current jobs will no longer exist in 25 years, while new professions are gaining ground. Data is the new oil and therefore every company is looking for data scientists, architects and engineers. Attracting talent is a major challenge for businesses, as every sector is competing for the same profiles.

The IoT (Internet of Things) and the connected car reach rural areas thanks to a drone and offer predictive information to drivers in areas of poor visibility or that are difficult to access.

At the Mobile World Congress in Barcelona in February, SEAT released a concept car that represents a radical new answer to the challenges of urban reinvention. The Minimó, combines the safety and comfort of a car with the agility and easy parking of a motorbike.

SEAT is completing a digital transformation to transform from a car manufacturer into a mobility company, where software will be one of their core competences. Having their own software house in Barcelona will help develop new business models and mobility services.

In the race to develop new mobility services based on connectivity and the shared use of vehicles, Barcelona-based car manufacturer SEAT has emerged as an industry pioneer.

As the epicenter of the technology revolution moves away from personal computing and smartphones and toward transport, energy and urban living, a new breed of industry leader is shaping the agenda for the future.

While most car manufacturers have been slow to respond to the rise of the kick scooter, Barcelona-based SEAT has seized the opportunity to develop an innovative new mobility solution.

On the stylish and youthful streets of Barcelona, carmakers, tech giants, telecom companies and start-ups are creating an inspiring new vision of transportation for the 21st century city.

"SEAT is positioned in the mass segment and we want to position Cupra higher than that in terms of performance, design, uniqueness and sophistication." Wayne Griffiths, VP Sales and Marketing, SEAT