SEAT

In an automotive industry once dominated by men, Spanish carmaker SEAT is leading the way to a more diverse, accessible and inclusive future.

SEAT has set up a new work model to promote a flexible, dynamic working environment that favours the work-life balance. This initiative is called Smart Work.

The company created in Barcelona combines the culinary and automotive worlds and opens a restaurant in the Austrian capital. SEAT partners with chef Juan Amador to offer a new customer experience concept. 

SEAT presents its new micromobility products globally, the SEAT MÓ eScooter 125 and the SEAT MÓ eKickScooter 65.

The organisation has decreased production-related CO2 emissions by 65% and thanks to the actions implemented in 2019, the company generated 38.5% less waste in a single year. The goal is to lower the Martorell factory’s environmental impact by 50% by 2025. 

In the midst of the COVID-19 health crisis, forced confinement is also an opportunity for doing relaxing, leisure activities at home. 

They said it couldn’t be done. At the start of 2018, when Barcelona‑based SEAT launched its CUPRA brand for a new generation of sports cars, the world’s automotive press gave the venture little chance of success. What was SEAT doing investing in high-performance race cars?

Women have influenced the evolution of motoring. The rear-view mirror, turn signals and road lines are all innovations with a female flare.

In addition to sustainability and the environment, saving time and money are the main advantages of driving an electric car. The use of special lanes and reserved parking zones are incentives for drivers of zero emissions cars.

As a decade of unprecedented change ends and a new year dawns, the social and economic consequences of technological innovation are becoming ever more apparent. On the frontline of transformation is the global car industry, which dominated the economy of the 20th century and is now advancing towards an uncertain future.