An electrifying impact
At a time of dramatic changes to global car manufacturing, Spanish carmaker SEAT SA has appointed as head of its finance and IT activities an industry veteran with a depth of experience in transforming companies.
SEAT in pole position
In the race to develop new mobility services based on connectivity and the shared use of vehicles, Barcelona-based car manufacturer SEAT has emerged as an industry pioneer.
A new driving era
When the first CUPRAs rolled out of the Martorell factory of SEAT S.A. outside Barcelona in 2018, few people in the car industry paid much attention. At a time when hype about autonomous vehicles was at its greatest, it seemed eccentric to launch a new challenger brand dedicated to high performance, good looks and the sheer excitement of driving.
The future of urban mobility
As he prepares for the biggest revolution in the 125-year history of the car industry, SEAT president Luca de Meo has no doubt about the best place to be: in the driving seat.