Opening a new era in luxury tourism
Visitors to the stunning northwestern shore of the Red Sea this year will be able to witness a once-in-a-lifetime experience: the arrival of an entirely new destination in the global travel market.
Travel trailblazer in Saudi Arabia
With the world preparing to relax restrictions on international travel, one destination above all others is on the lips of every adventurous traveler: the ever-surprising Kingdom of Saudi Arabia.
The inspiration of youth
When we look around the world and observe how human beings of the 21st century live, work and spend their free time, it sometimes seems that our lives today are almost entirely shaped by technology.
Ma’aden mines rich vein in Saudi Arabia
Overshadowed until now by the country’s giant oil industry, Saudi Arabia’s mining sector is starting to emerge as a driving force of economic growth and diversification.
Arabian destination of dreams
This January, out of the desert sands, a flotilla of hard-charging motorcycles, sports cars, quads, trucks, and buggies powered over the dunes, racing to the finish line of the 2020 Dakar Rally—the first-ever edition of the legendary competition to be held in the Kingdom of Saudi Arabia. Their final destination? Qiddiya
Reinventing Food
Saudi female entrepreneur Deem Al Bassam represents the new generation of innovators changing the way that Saudis eat out and spend their leisure time.
If hospitals could fly
Imagine if hospitals could fly? Would they be safer for patients? Before you say to yourself, what a silly question. Please hear me out...
Qiddiya moves into top gear
With a giant domestic market eager to enjoy arts, sports and theme parks right on their doorstep, nobody in the world’s hospitality industry wants to miss out on the Qiddiya opportunity.
The changing flavors of Arabia
Pastry chef and restaurateur Mayada Badr is one of the brightest stars of Saudi Arabia’s new culinary scene. Leaving behind a career in design to study at culinary school in Paris and start her own pastry business in Jeddah
Dream without limits
Of the three disciplines in Olympic fencing, the épée, foil, and sabre, the épée may be the most challenging. As well as using the heaviest blade, épée fencers need to develop expert defensive strategies and counterattacking skills, testing their physical and mental endurance to the limit.