Ithra points way to future of creativity

It is a question that is on the minds of everyone who works in arts and culture today. What will happen when the pandemic...

Culture of coffee innovation

Dissatisfied with the corporate world soon after leaving college, Khaled Almadi and Ahmed Alkharji took a step that would have been unthinkable in Saudi Arabia just a generation ago.

Planning for the energy transition

KAPSARC, the King Abdullah Petroleum Studies and Research Center, is no ordinary think-tank. An independent institution at the heart of the world’s most important producer of hydrocarbons, KAPSARC’s researchers are helping to shape policies at a critical time in global energy economics.

The smartest city

Thousands of years after the world’s first great cities emerged in the fertile lands of the ancient Middle East, the region is playing a starring role in a new chapter in urban civilization.

A one-of-a-kind entertainment destination

Rising from the desert just 40 kilometers southwest of Riyadh, in Saudi Arabia, an entirely new destination is set to change the face of life and leisure in the kingdom forever.

Turning entertainment vision into reality

A short drive away from the Saudi capital Riyadh, one of the largest entertainment, sports and cultural complexes in the world is now beginning to take shape.

New technologies to create memorable moments

"If you look at Riyadh alone, over seven million people call it home, rising to 10 million in the coming years." Michael Reininger, CEO, Qiddiya

A living museum in the desert

Winter at Tantora showcased AlUla to the world and showed international visitors a vision of the region’s future

Let me entertain you

The arts and entertainment sector has a crucial part to play in the emergence of a more diverse, open and modern society in Saudi Arabia.

Saudi Arabia’s major shift to tourism and leisure

Buzz speaks to Fahd-Al Rasheed, former Group CEO and Managing Director of Emaar the Economic City (EEC), leading the development of Saudi Arabia's King Abdullah Economic City (KAEC)—the world’s first publicly-listed city.

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Mediterranean cuisine comes to the car plant

SEAT teams up with Harvard University to research the benefits for occupational health of the celebrated Mediterranean diet.

Why go to work?

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Forget the blah blah blah

On April 29, Madrid's historic Palacio Cibeles was not just a backdrop but a beacon of modernity, as it hosted the remarkable "CUPRA Design Obsession" event. This wasn’t just another car launch; it was a manifesto of style, declaring CUPRA’s unwavering commitment to design as its core tenet.