Building connections, breaking barriers
Wafa Al Obaidat, the Founder and CEO of Playbook, is bringing together aspirational and ambitious women and making waves in Saudi Arabia and across the Middle East.
An empire of minds
The Kingdom of Saudi Arabia, traditionally reliant on its vast oil reserves, is now boldly charting a new course towards a future underpinned by...
Soundstorm: unleashing a technological symphony
In the heart of Riyadh's Banban desert, where sand meets sky and beats electrify the air, Soundstorm emerges as more than just a music festival—it's a technological marvel that ignites the senses and pushes the boundaries of entertainment. Hosted by MDLBEAST, this annual extravaganza isn't just about the music; it's a spectacle of innovation that captivates audiences from around the globe.