Building connections, breaking barriers

Wafa Al Obaidat, the Founder and CEO of Playbook, is bringing together aspirational and ambitious women and making waves in Saudi Arabia and across the Middle East.

An empire of minds

The Kingdom of Saudi Arabia, traditionally reliant on its vast oil reserves, is now boldly charting a new course towards a future underpinned by...

Soundstorm: unleashing a technological symphony

In the heart of Riyadh's Banban desert, where sand meets sky and beats electrify the air, Soundstorm emerges as more than just a music festival—it's a technological marvel that ignites the senses and pushes the boundaries of entertainment. Hosted by MDLBEAST, this annual extravaganza isn't just about the music; it's a spectacle of innovation that captivates audiences from around the globe.

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Preparing for a computer-driven future

Just as the steam engine has come to symbolize the industrial revolution of the 19th century, perhaps no single object represents the democratic, consumer-centered economies of the 20th century better than the mass-produced automobile.

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Forget the blah blah blah

On April 29, Madrid's historic Palacio Cibeles was not just a backdrop but a beacon of modernity, as it hosted the remarkable "CUPRA Design Obsession" event. This wasn’t just another car launch; it was a manifesto of style, declaring CUPRA’s unwavering commitment to design as its core tenet.