An epic adventure through time, space and the senses
The human story of this desert region is long. Rock art and carved inscriptions testify to the presence of early men and women dating back thousands of years.
The digital transformation of The Kingdom
"There couldn’t be a better and more exciting time to be in the Kingdom. No more red tape and bureaucracy", H.E. Eng. Abdullah Al Swaha, Minister of Communications and IT, KSA.
Exploring Saudi Arabia through the lens
A visual artist, tour guide, curator, and co-founder of aerial photography outfit ERTH, Alofi is dedicated to discovering, sharing, and reimagining the almost inexhaustible natural and cultural heritage of his home country.
Regenerative tourism moves Saudi Arabia forward
When travelers pass through the new international airport serving The Red Sea Project’s resorts in Saudi Arabia, they will soon realize that they have arrived at a very different kind of destination.
Leading from the heart
Born and raised in Riyadh, Lujain Al Ubaid is one of Saudi Arabia’s most prominent social entrepreneurs and best-known businesswomen.
AI transforming education: Minerva’s visionary approach
In the dynamic intersection of AI and education, Ben Nelson, founder of Minerva, stands as a visionary. His insights, notably shared at WISE 11 in Qatar, highlight the transformative role of AI in modern education.
The heart of innovation
The driving force at the heart of innovation and digitalization in Saudi Arabia is a remarkable woman, Deemah Al-Yahya. As a tech pioneer and the first Saudi female assigned the role of executive director, leading developer experience & digital innovation, Al-Yahya is an inspirational role model for women in the region.
The changing flavors of Arabia
Pastry chef and restaurateur Mayada Badr is one of the brightest stars of Saudi Arabia’s new culinary scene. Leaving behind a career in design to study at culinary school in Paris and start her own pastry business in Jeddah
Arabian destination of dreams
This January, out of the desert sands, a flotilla of hard-charging motorcycles, sports cars, quads, trucks, and buggies powered over the dunes, racing to the finish line of the 2020 Dakar Rally—the first-ever edition of the legendary competition to be held in the Kingdom of Saudi Arabia. Their final destination? Qiddiya
Ithra points way to future of creativity
It is a question that is on the minds of everyone who works in arts and culture today. What will happen when the pandemic...