Innovation


Nurturing a lifelong passion for space travel, rocket scientist Mishaal Ashemimry is helping to craft Saudi Arabia’s national space strategy. The inspiring aerospace pioneer plans to train as an astronaut and venture into space herself.

Abdulaziz Fahad Al Jouf, Founder and CEO of PayTabs, is helping to replace cash with digital payments and change the way that people shop in Saudi Arabia, across the Middle East, and beyond.


Since starting his first company at the age of just 19, Hatem Kameli has been at the heart of Saudi Arabia’s startup ecosystem. The digital entrepreneur is now planning to launch his first IPO.


Since starting his first company at the age of just 19, Hatem Kameli has been at the heart of Saudi Arabia’s startup ecosystem. The digital entrepreneur is now planning to launch his first IPO.

In June 2021, just five months after joining agricultural machinery and construction equipment company CNH Industrial as CEO, former naval officer Scott W. Wine announced the $2.1 billion acquisition of precision agriculture pioneer Raven Industries – the largest in the Company’s history.

Rapid social changes are transforming the way that Saudis spend their mealtime. As the founder and CEO of startup Siwar, Loaye Al-Nahedh is delivering young Saudis an ever-growing variety of nutritious ready-to-eat meals.

Digital technology has always been a passion for California-based rapper and music producer Arabian Prince. Now the founding member of N.W.A. is helping the Middle Eastern music industry embrace all the possibilities of digital innovation.

As the tech revolution sweeps across Saudi Arabia, the days of leaving resumes in shops, restaurants, and employment agencies have become ancient history for Saudi Millennials and Generation Z.

There are only a few regions in the world where hundreds of millions of young people share a similar language and culture across different national boundaries, united by a passion for music and dance. One of those places, Latin America, has become one of the world’s hit factories. Another, the Middle East and North Africa (MENA), is well on its way to achieving similar success.

Ibiza has been described as heaven on earth for people who like to let go on the dancefloor. The Ibiza nightlife scene was born...