Innovation

Sometimes it pays to be bold. Five years ago, when a small group of true believers in Barcelona committed to create a high-performance sports car brand, few people gave the venture much of a chance.

In 2018, young entrepreneur Abdulkader Almkinzy shook up the car rental market in Saudi Arabia by launching online platform Telgani. The aggregator has helped take rental services in the country to a whole new level.

Entrepreneur, startup mentor, and photographer Maha Shirah never takes no for an answer. The founder of SheWorks, Saudi Arabia’s first coworking space for women, Maha is helping female entrepreneurs seize new opportunities across the country’s fast-developing economy.

Since joining Renault Group as CEO in July 2020, Luca de Meo has steered the French carmaker into an innovative new direction. As the current president of the European Automobile Manufacturers’ Association (ACEA) and a recipient of the French “Légion d’Honneur”, the Italian “Cavaliere del Lavoro” and similar awards in Spain, de Meo is helping create the car industry of the future.

While all of us have heard of 3D printing, only a few experts can claim to fully understand the revolutionary impact that the technology may have on the world’s manufacturing industry. Saudi Arabian entrepreneur and 3D-printing evangelist Faisal Alamer is one of those people.

Spanish carmaker SEAT S.A. posted the second-highest revenues in its history in 2022, with high-performance brand CUPRA outperforming all expectations.

For Nada Alhelabi, music is much more than just a job. It is a chance to bring people together and transform lives. The festival organizer and sound therapist is helping amplify music in MENA

After more than 20 years in some of the world’s largest technology companies, Parag Garg was looking for a new challenge. That did not make it any less of a surprise when in early 2021, he took a phone call from Scott Wine, CEO of agricultural and construction equipment manufacturer CNH Industrial.

Harnessing the power of innovations such as AR and VR, Khalid Al-Muawad’s technology company Midwam is transforming the visitor experience of art, history, and culture, taking customer engagement to a new level.

The Mediterranean city of Barcelona has long been a source of inspiration for artists, writers, architects and designers from all over the world. Today this dynamic and creative city is home to the European car industry’s fastest-growing brand: CUPRA.