Connected car

"Demand for connected car services is growing all the time and we aim to be the leaders in this market." Dr. Matthias Rabe, EVP, Research & Development, SEAT

Leyre Olavarria talks about how SEAT has partnered closely with technology companies and changed its product development culture to emerge as a leader in car connectivity.

"In our Martorell factory we are already using innovations such as smart glasses, virtual reality and autonomous, collaborative robots."

Nearly 400,000 tons of CO2 will be spared thanks to connected mobility functions—as much as the Black Forest national park in Germany can process in three years.

SEAT is completing a digital transformation to transform from a car manufacturer into a mobility company, where software will be one of their core competences. Having their own software house in Barcelona will help develop new business models and mobility services.

Dr Alex Bazin, Vice President and Head of IoT and Takaaki Suga, Head of the IoT Business Division, Fujitsu discuss mobility trends and solutions.

Just as the steam engine has come to symbolize the industrial revolution of the 19th century, perhaps no single object represents the democratic, consumer-centered economies of the 20th century better than the mass-produced automobile.

Barcelona-based SEAT is incorporating mobile communications and entertainment technology into its models to appeal to a young and vibrant segment of the population.

Spanish car manufacturer SEAT occupies pole position in the race to develop connected cars. Buzz speaks to Fabian Simmer about how the company is responding to changing demand and how it is innovating for the future.

In the race to develop new mobility services based on connectivity and the shared use of vehicles, Barcelona-based car manufacturer SEAT has emerged as an industry pioneer.