A scooter for the new generation

While most car manufacturers have been slow to respond to the rise of the kick scooter, Barcelona-based SEAT has seized the opportunity to develop an innovative new mobility solution.

SEAT in pole position

In the race to develop new mobility services based on connectivity and the shared use of vehicles, Barcelona-based car manufacturer SEAT has emerged as an industry pioneer.

Oak trees, creeks and the Internet of Things

The IoT (Internet of Things) and the connected car reach rural areas thanks to a drone and offer predictive information to drivers in areas of poor visibility or that are difficult to access.

The future of urban mobility

As he prepares for the biggest revolution in the 125-year history of the car industry, SEAT president Luca de Meo has no doubt about the best place to be: in the driving seat.

Turning the auto industry upside down

Luca de Meo is a respected automotive industry player. He has twenty-five years’ experience working for Renault, Toyota, Fiat and, since 2009, the Volkswagen Group before taking the helm at SEAT last year.

SEAT primed for new era

SEAT presents its new micromobility products globally, the SEAT MÓ eScooter 125 and the SEAT MÓ eKickScooter 65.

SEAT in the city

As automakers around the world race to reinvent the car for the 21st century city, Spanish brand SEAT has one major competitive advantage that has put it firmly in pole position.

Passionate about the future

"Demand for connected car services is growing all the time and we aim to be the leaders in this market." Dr. Matthias Rabe, EVP, Research & Development, SEAT
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SEAT is revving up to take the lead

Luca de Meo was named head of SEAT last November and now aims to transform the Barcelona-based manufacturer into a front-runner in connectivity.

Created in Barcelona

Home to a fast-growing community of technology start-ups, Barcelona is also on the frontline of the digital revolution that is changing the shape of cars forever.

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