A passion for authenticity

The Mediterranean city of Barcelona has long been a source of inspiration for artists, writers, architects and designers from all over the world. Today this dynamic and creative city is home to the European car industry’s fastest-growing brand: CUPRA.

Feeding the planet, sustainably

In June 2021, just five months after joining agricultural machinery and construction equipment company CNH Industrial as CEO, former naval officer Scott W. Wine announced the $2.1 billion acquisition of precision agriculture pioneer Raven Industries – the largest in the Company’s history.

Iveco Group leads race to future of trucking

Some 10 years after Italian truck and bus maker Iveco became part of a giant multinational conglomerate, the company has declared independence and come back to where it belongs—on the cutting edge of innovation.

An electrifying impact

At a time of dramatic changes to global car manufacturing, Spanish carmaker SEAT SA has appointed as head of its finance and IT activities an industry veteran with a depth of experience in transforming companies.

Rebel with a cause

When Wayne Griffiths, CEO of SEAT and CUPRA, came to Barcelona as a free spirit in his youth, he liked the nightlife district so much that 30 years later he named a trailblazing electric car after it.

SEAT S.A. drives through pandemic

70 years after SEAT first started helping turn Spain into a modern, car-owning society, the company swung into action to help its home country respond to one of the greatest challenges of our time

Extreme E: the adventure where less is more

Mattias Ekström opens the doors of the ABT CUPRA XE team paddock, where nothing goes unused. Teams of eight people and no public audience, some of the keys to reducing the environmental impact. The philosophy of the Extreme E Series is to highlight the importance of achieving a more sustainable world.

A day with Marc ter Stegen and his plug-in hybrid

The FC Barcelona player drives his new plug-in hybrid car for the first time and talks about his impressions at the wheel. He uses his driving time on his way to a match to concentrate and to talk with his family on the way home.

Driving diversity in the automotive world

In an automotive industry once dominated by men, Spanish carmaker SEAT is leading the way to a more diverse, accessible and inclusive future.

IVECO and NIKOLA to lead truck race to hydrogen era

When two of the most influential men in global trucking sat down to talk in Phoenix, Arizona last spring, they discovered they shared the same passion for full industry transformations, and for outpacing and outthinking sluggish incumbent players. They quickly decided to combine their expertise.

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SEAT drives the wellness revolution

At a time of unprecedented changes to the nature of work, some of the world’s largest businesses are putting the physical and mental health of their employees at the heart of their reinvention for the future.

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Green Horizons: Qatar’s leap

In the heart of Qatar's intellectual oasis, Earthna emerges as a dynamic force for sustainability, spearheaded by the visionary leadership of HE Sheikha Hind bint Hamad Al-Thani, Vice-Chairperson and CEO of Qatar Foundation for Education, Science, and Community Development.