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Keep on smiling

When historians tell the tale of the modern transformation of Saudi Arabia, they might like to start with the story about a night in Riyadh 10 years ago. On the empty stage of an unassuming cultural center, a young Saudi…
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Shining a light on Saudi design

Just six years after launching her brand, Nuun Jewels, Saudi jewelry designer Nourah Al Faisal has earned an international reputation, and she is using her celebrity to help support the Kingdom’s fast-growing design community. “Designers like me who have the…
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The heart of innovation

The driving force at the heart of innovation and digitalization in Saudi Arabia is a remarkable woman, Deemah Al-Yahya. As a tech pioneer and the first Saudi female assigned the role of executive director, leading developer experience & digital innovation,…