All roads lead to Rio 2016
With a projected cost of around $11 billion, the Rio 2016 Olympics looks like a relative bargain compared to the price tag for the Sochi 2014 Winter Games, which topped $50 billion.
GE: Providing solutions at every Olympic Games
The IOC's 2016 Olympic Marketing Fact File reveals that revenue from The Olympic Partners (TOP), sponsors and supporters of the Games reached nearly $2.79 billion in 2009-12.
Keeping the flame alive
As the body that upholds the values and ideals of the Olympic Movement, the International Olympic Committee (IOC) takes sustainability seriously.
Cisco’s urban innovation
As an official partner of Rio 2016, IT giant Cisco is providing technology solutions to the Games.
Rio: Brazil’s smartest city
As Rio de Janeiro's mayor since 2008, Eduardo Paes has run Brazil's most iconic city through times of triumph and tragedy.
An ecotourism paradise
Brazil has to be experienced to be believed. The world’s fifth-largest country boasts breathtaking natural wonders, such as the Amazon rainforest, the Pantanal wetlands and Iguaçu Falls.
Bridgestone: developing relationships
Bridgestone provides not only the Official Tire of the Olympic Games for Rio 2016, but also seismic isolation bearings to protect against earthquake damage.
Q&A: Omega
Stephen Urquhart, Former President: We have been at nearly every Olympics. It really is part of our DNA."
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Pioneering health services
Interview with Patricia Such, Head of Health & Safety, SEAT: "The challenge in Europe now is the aging working population. We have to help prepare our workers to be as healthy as they are now in ten years time so that they are able to continue working."
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Forget the blah blah blah
On April 29, Madrid's historic Palacio Cibeles was not just a backdrop but a beacon of modernity, as it hosted the remarkable "CUPRA Design Obsession" event. This wasn’t just another car launch; it was a manifesto of style, declaring CUPRA’s unwavering commitment to design as its core tenet.
