Power woman at the wheel

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Annalisa Stupenengo, President, Powertrain, CNH Industrial

What are the advantages of gas for vehicle operators?

Today a vehicle that is equipped with a gas engine may cost more, but when taking into account fuel consumption and the price of fuel, the total cost of ownership is lower. Fuel savings can reach 30% compared to diesel. The vehicles may also benefit from subsidies and tax incentives. The performance in terms of power is the same as its diesel counterpart. And of course, the environmental improvements are significant, with substantially lower greenhouse gas emissions, particulate matter and noise. CO2 emissions can be close to zero. As a result, gas trucks are allowed into low emission zones where diesel vehicles are not permitted.

What are the other environmental benefits?

The benefits of gas engine tractors for farmers are extremely significant

Sustainability is part of our DNA at CNH Industrial. We are very excited by the possibility of creating a truly circular biomethane economy. Our customers could produce biomethane from agricultural biomass or from urban waste and use that gas to power their vehicles. It is a completely carbon-neutral cycle. For farmers, it is also an ideal opportunity not only to cut the cost of fuel but to create their own fertilizer and generate electricity for their own farm and for the national grid.

Biomass and urban waste could be used to produce biomethane to power vehicles, creating a carbon-neutral cycle and cutting costs in the farming and industrial sectors

What challenges have you encountered as a woman in an industry dominated by men?

Sometimes stereotypes have seemed more important than reality. In my first jobs, every time I entered a meeting room people thought that I was an assistant or just a young lady bringing in the photocopies or slides. As a woman, you have to take on those stereotypes and show that you are as good or better than the men at what you do. You also have to act in a team and make sure that all team members share the same goals and the same vision. Sometimes, as a woman it is easier to assign the right value to diversity inside a team.

“A sea change is taking place in propulsion technologies.”
Annalisa Stupenengo, President, Powertrain, CNH Industrial

What is the secret to your success as a woman in this industry?

The real secret is to be prepared. Always be prepared. You have to make it clear that you are in your position because of your merits. Women—as well as men—need to show that they are there for a reason, that they are capable and that they deserve to be there.

I would encourage every woman in this industry to follow her dreams. If you believe in something, if it is doable and it is the right thing for the company, then you only need to act in order to realize itfull_stop

As published in TIME magazine