Exploring Saudi Arabia through the lens

A visual artist, tour guide, curator, and co-founder of aerial photography outfit ERTH, Alofi is dedicated to discovering, sharing, and reimagining the almost inexhaustible natural and cultural heritage of his home country.

Wet and beautiful

In the summer of 2023, Devon unveiled its unique charm beneath unpredictable skies, proving that even the most capricious weather can't dampen the spirit of adventure. Let's dive into the delightful tale of our rainy escapade through Devon's timeless beauty.

Empowering Saudi futures

In a world where the buzzwords "innovation" and "sustainability" often float through the air like confetti at a parade, Saudi Arabia's ambitious Vision 2030 blueprint for transforming its economy and society is a tangible manifestation of these ideals.

Arabian wildlife through the lens

Offering breathtaking shots of the spectacular biodiversity of Saudi Arabia, “Horizon Saudi Arabia,” a pioneering documentary released on Netflix in January, is opening the way for a new wave of content from one of the world’s most fascinating countries.

Soudah secrets: Arabian adventure

Nestled in the lush, green mountains of Saudi Arabia's Aseer region, Soudah Peaks is an ambitious tourism project spearheaded by the Kingdom to diversify...

A new silver screen

Hajar Alnaim is helping to wake the sleeping giant of world cinema. Backed by Saudi government funding and by major Hollywood companies including Netflix, she is training a new generation of Saudis in the job skills needed by the country’s rapidly growing film industry. As authentic Saudi movies begin to outperform international blockbusters in their home market, it is clear that a new force in film has arrived.

Tech in time 

In the heart of Europe, Prague, the capital city of the Czech Republic, stands as a beacon of tourism, brilliantly merging ancient history with modern technology and innovation. This remarkable combination is reshaping the tourism landscape, offering an enriched experience to visitors from around the world.

Tech tour Amsterdam

In the vibrant heart of Amsterdam, a city celebrated for its historical beauty and forward-thinking ethos, an innovative wave is redefining the tourism experience for children and young adults.

Soundstorm: unleashing a technological symphony

In the heart of Riyadh's Banban desert, where sand meets sky and beats electrify the air, Soundstorm emerges as more than just a music festival—it's a technological marvel that ignites the senses and pushes the boundaries of entertainment. Hosted by MDLBEAST, this annual extravaganza isn't just about the music; it's a spectacle of innovation that captivates audiences from around the globe.

Inside Blue Marlin Ibiza

In the picturesque setting of Ibiza, Blue Marlin stands out not just as a premier beach club but as a pioneer in blending luxury with sustainability and cutting-edge technology.

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In the driving seat of the Open Power revolution

Q&A with Ryan O’Keeffe, Director of Communications, Enel : "Our vision for Open Power is nothing less than to solve some of the world’s biggest challenges."

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Inside Blue Marlin Ibiza

In the picturesque setting of Ibiza, Blue Marlin stands out not just as a premier beach club but as a pioneer in blending luxury with sustainability and cutting-edge technology.