Ignasi Prieto
2 articles
CUPRA Raval takes the city
Carmakers love the language of disruption, but most launches still arrive wrapped in the same old theatre. A dramatic reveal, a carefully managed crowd, a polished speech about the future. CUPRA decided to do something far more alive with the…
Urban Icons: inside CUPRA’s City Garages
CUPRA was founded in Barcelona and has gone on to challenge everything the car industry stood for.