Barcelona
15 articles
CUPRA Raval takes the city
Carmakers love the language of disruption, but most launches still arrive wrapped in the same old theatre. A dramatic reveal, a carefully managed crowd, a polished speech about the future. CUPRA decided to do something far more alive with the…
Empowering the next generation
What if the next big accelerator of social change in Barcelona isn’t a ministry or a startup, but the foundation of a forward-thinking auto brand? The SEAT CUPRA Foundation aims to convert industrial capability into social impact, empowering youth and…
Magic starts at CASA SEAT
There are cities where Christmas is decoration, and then there is Barcelona, where Christmas becomes a feeling.
CASA SEAT rewrites cool
At Passeig de Gràcia and Diagonal—Barcelona’s most iconic crossroads—a carmaker tore up the rulebook.
Driven by authenticity
In the vibrant Catalan city of Barcelona, one of the world’s great centres of industrial innovation, a select team of designers and engineers is applying the finishing touches to a high-performance electric vehicle that aims to speak to a new…
Designing the future
Sometimes it pays to be bold. Five years ago, when a small group of true believers in Barcelona committed to create a high-performance sports car brand, few people gave the venture much of a chance.
A passion for authenticity
The Mediterranean city of Barcelona has long been a source of inspiration for artists, writers, architects and designers from all over the world. Today this dynamic and creative city is home to the European car industry’s fastest-growing brand: CUPRA.
An electrifying impact
At a time of dramatic changes to global car manufacturing, Spanish carmaker SEAT SA has appointed as head of its finance and IT activities an industry veteran with a depth of experience in transforming companies.
Rebel with a cause
When Wayne Griffiths, CEO of SEAT and CUPRA, came to Barcelona as a free spirit in his youth, he liked the nightlife district so much that 30 years later he named a trailblazing electric car after it.
Driving diversity in the automotive world
In an automotive industry once dominated by men, Spanish carmaker SEAT is leading the way to a more diverse, accessible and inclusive future.