It could be a parking meter, traffic signal, the emergency services, or even other vehicles. Driven by the potential benefits of the Internet of Things, automakers are among the earliest adopters in the fast lane. They are rapidly rolling out connected cars, equipped to communicate with everything in the network, both inside the vehicle and out.
“We need to provide affordable, easy solutions for people to enjoy the benefits technology offers.”
Luca de Meo, President, SEAT
At this February’s Mobile World Congress in Barcelona, carmakers were lining up to talk about the latest technology and showcase their products.
After premiering its Ibiza Connect model at the Barcelona Motor Show last May 2015, SEAT again chose its home city to unveil the latest evolution of its connected car at MWC 2016: “Barcelona is one of the smartest cities in the world,” says Luca de Meo, the company’s president. “It is a fantastic testing ground for the connected car.”
Part of the Volkswagen Group, SEAT combines Spanish creative flair with German engineering. Under de Meo, it is shifting up a gear to accelerate the development of connectivity across its range, in response to the demands of the brand’s young and tech-savvy target market. Developed together with partners Samsung and SAP, the concept will link the company’s cars seamlessly to IoT
