SEAT
32 articles
Steering SEAT into the future
Carsten Isensee is stepping into the driver’s seat at Barcelona-based car manufacturer SEAT just as the company hits top gear. With car deliveries increasing by 10.9% last year, sales are at their highest level in history.
The urban mobility revolution
At the Mobile World Congress in Barcelona in February, SEAT released a concept car that represents a radical new answer to the challenges of urban reinvention. The Minimó, combines the safety and comfort of a car with the agility and…
Q&A with Dr. Sebastian Grams, CIO, SEAT
SEAT is completing a digital transformation to transform from a car manufacturer into a mobility company, where software will be one of their core competences. Having their own software house in Barcelona will help develop new business models and mobility…
SEAT in pole position
In the race to develop new mobility services based on connectivity and the shared use of vehicles, Barcelona-based car manufacturer SEAT has emerged as an industry pioneer.
Making inroads for the future
As the epicenter of the technology revolution moves away from personal computing and smartphones and toward transport, energy and urban living, a new breed of industry leader is shaping the agenda for the future.
A scooter for the new generation
While most car manufacturers have been slow to respond to the rise of the kick scooter, Barcelona-based SEAT has seized the opportunity to develop an innovative new mobility solution.
Reconnecting cities to citizens
On the stylish and youthful streets of Barcelona, carmakers, tech giants, telecom companies and start-ups are creating an inspiring new vision of transportation for the 21st century city.
CUPRA in pole position
"SEAT is positioned in the mass segment and we want to position Cupra higher than that in terms of performance, design, uniqueness and sophistication." Wayne Griffiths, VP Sales and Marketing, SEAT
SEAT leads from the front
At a time when other, more conservative manufacturers are failing to connect with European car buyers, SEAT’s dynamic designs, accessible prices and digital innovations are inspiring a new generation of drivers to get behind the wheel.
Visionary marketing for a real life experience
It’s not every day you’re given the keys to the city. But then again, not everyone is Luca de Meo.