electric car

3 articles
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A passion for authenticity

The Mediterranean city of Barcelona has long been a source of inspiration for artists, writers, architects and designers from all over the world. Today this dynamic and creative city is home to the European car industry’s fastest-growing brand: CUPRA.
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Rebel with a cause

When Wayne Griffiths, CEO of SEAT and CUPRA, came to Barcelona as a free spirit in his youth, he liked the nightlife district so much that 30 years later he named a trailblazing electric car after it.