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Extreme E: the adventure where less is more

Mattias Ekström opens the doors of the ABT CUPRA XE team paddock, where nothing goes unused. Teams of eight people and no public audience, some of the keys to reducing the environmental impact. The philosophy of the Extreme E Series is to…
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The man driving Cupra

They said it couldn’t be done. At the start of 2018, when Barcelona‑based SEAT launched its CUPRA brand for a new generation of sports cars, the world’s automotive press gave the venture little chance of success. What was SEAT doing…