Tucked into Montenegro’s sunlit Adriatic coastline, The Chedi Luštica Bay transports guests into a rare kind of luxury—one where velvetsoft views of azure sea mingle effortlessly with deep environmental intelligence. Under the leadership of General Manager Anthony Clement, the hotel has become more than a destination—it’s a masterclass in regenerative hospitality.
“Luxury doesn’t have to come at the cost of the planet,” cites Clement, seated by a floortoceiling window that frames the marina like a living Monet. But that’s not a marketing slogan—it’s a manifesto in action. From the tactile elegance of glass bottles filled with onsite purified water to an extraordinary 69% waste separation rate and 86% waste reduction yearonyear, every guest senses that sustainability is not an afterthought—it’s the lens through which everything happens.
Clement speaks about sustainability with the conviction of someone who knows the numbers and the nuance. “We’ve set up a complete ESG committee,” he explains, “not just for reporting, but as a crossdepartmental engine looking at both strategic direction and daily practices. We embedded sustainability across every layer of the hotel.” It’s that strategic embedding that elevates expectations—turning policy into poetry delivered softly, invisibly, with intention.
Ever-mindful of authenticity, The Chedi sources 82% of its suppliers locally, and roughly 75–80% of its staff are Montenegrin, a testimony to community partnership as much as economic support. Clement says: “Sourcing locally isn’t just a sustainability decision. It supports the economy, preserves traditions, and makes the guest experience more authentic.” Anyone who has swirled a lavenderscented glass of local liqueur at sunset knows—it feels rooted, not synthetic.
The generosity of place comes through in experiences curated for senses and soul. Guests accompany chefs to local markets, pluck herbs on guided “Hike and Herb” tours, even sip cocktails under installations by Milena Živković—Montenegrin artists who repurpose found materials into visual poetry. Clement reflects, “Guests are not just staying at a hotel—they’re part of a living narrative, one that regenerates the peninsula.”
In-suite tablets quietly deliver sustainability stories; signage in public spaces affirms composting and recycling milestones. And the “Living Library” tours, led by Milica the hotel’s director of housekeeping & sustainability, reveal the backstage workings—waste streams, water systems, circular procurement models—stripped of jargon yet brimming with impact. Guests ask questions. They leave inspired.
”Guests aren’t just staying at a hotel—they’re part of a living narrative, one that regenerates the peninsula.”
Anthony Clement
Clement frames the hotel as a hub of learning: “We recently surveyed travel agents and guests about what matters most in sustainable hospitality. We’re avoiding greenwashing by focusing on what truly makes a stay better.” He expects insights by August, and the methodology itself is as revealing as the results—a willingness to listen, adapt, evolve.
The human side of the operation is central to that success. Discussions of employee wellbeing, leadership diversity and turnover reduction are as strategic as carbon KPIs. “People are the foundation of everything we do,” notes Clement. “When your team believes in the mission, the guest feels it. It’s invisible— but powerful.”
Architectural design furthers the ethos. Built seven years ago as a model of green architecture, the hotel maximizes daylight, features doubleglazed windows, 100% LED lighting, and climate control systems optimized for low energy use. Silent electric buggies glide across gardens cooled by Mediterranean pines. The beauty is not imposed—it emerges naturally.
All of which makes The Chedi Luštica Bay feel less like a hotel than a living chapter in luxury’s next evolution. Here, guests don’t just visit—they participate in a deeper story about place, people, and purpose.
If luxury is measured by experience, then here it’s measured by conviction. And as Clement steps into the golden light pouring over the bay, it’s clear: they have redefined overnight stays as opportunities—to tread lightly, to live beautifully, and to leave meaning behind.
