Vision 2030
50 articles
The business of being present
“People crave real connection, shared moments, music, and energy that cannot be replicated online,” says Mattia Ulivieri, managing director at Blue Marlin Ibiza.
Seeing is believing
What if every venue tells you what it wants? It is a question that comes naturally to Ahmad ‘Baloo’ Alammary, DJ, producer, and chief creative officer MDLBEAST, the company that has discreetly and then very loudly reshaped Saudi Arabia’s modern…
Balad Beast, perfectly placed
Balad Beast does not feel like a festival that happens to be set in Al Balad. It feels like a festival that could only exist there.
Riyadh turns the volume up
By the time the first bassline rolled across the crowd, it was already obvious that Soundstorm 2025 wasn’t just opening another edition. Something had shifted.
Inside the making of the city of Earth
In the valley of Wadi Hanifah, on the western shoulder of Riyadh, one of the most ambitious urban projects on the planet is rising from the desert.
The making of a music city
There’s a moment when Soundstorm hits critical mass—not when the first act comes onstage, but when the entire crowd syncs into one collective frequency.
Building Saudi’s next chapter
“We want to do our part in a meaningful way,” says Anis Alhabshi, vice president of Arabian Dyar. “To provide housing for Saudi citizens that feels real, family-oriented, and aligned with Vision 2030.”
Where heritage meets progress
In the ochre light of dusk, the mud-brick walls of Diriyah glow like embers against the desert sky. From afar, it looks ancient — a fossil of Arabia’s past — yet the closer you walk, the more the illusion breaks.
A global movement for healthy humanity
Something big is happening in global health, and it didn’t start in a lab. It started in Riyadh.
Riyadh’s rise as Esports capital
You could feel the switch flip this summer. The Esports World Cup 2025 in Riyadh wasn’t just another tournament — it was a seven-week celebration that drew more than three million visitors to Boulevard City and confirmed that gaming has…