Soundstorm
9 articles
Before the festival
On paper, Balad Beast is a festival. In reality, it feels closer to a cultural experiment.
Seeing is believing
What if every venue tells you what it wants? It is a question that comes naturally to Ahmad ‘Baloo’ Alammary, DJ, producer, and chief creative officer MDLBEAST, the company that has discreetly and then very loudly reshaped Saudi Arabia’s modern…
Riyadh turns the volume up
By the time the first bassline rolled across the crowd, it was already obvious that Soundstorm 2025 wasn’t just opening another edition. Something had shifted.
The making of a music city
There’s a moment when Soundstorm hits critical mass—not when the first act comes onstage, but when the entire crowd syncs into one collective frequency.
Sound Futures takes the stage
In Saudi Arabia’s race to become one of the world’s most dynamic cultural destinations, music is no longer just about the beat. It’s about business, investment, and building a new generation of entrepreneurs who think as much about coding and…
Soundstorm: unleashing a technological symphony
In the heart of Riyadh's Banban desert, where sand meets sky and beats electrify the air, Soundstorm emerges as more than just a music festival—it's a technological marvel that ignites the senses and pushes the boundaries of entertainment. Hosted by…
Beating the drum of innovation
Digital technology has always been a passion for California-based rapper and music producer Arabian Prince. Now the founding member of N.W.A. is helping the Middle Eastern music industry embrace all the possibilities of digital innovation.
A bright future for music in MENA
There are only a few regions in the world where hundreds of millions of young people share a similar language and culture across different national boundaries, united by a passion for music and dance. One of those places, Latin America,…
Music innovation takes Arab world by storm
In some parts of the MENA region, it was not long ago that when young people wanted to party, they gathered covertly at friends’ houses to listen to the latest dance tracks under cover of night.