Middle East

45 articles
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Trends shaping the consumer experience in 2020

In 2019, the quest for enhancing consumer experience drove brands across the MENA region to fully dedicate themselves to their consumers, building and maintaining their trust. Brands that invested in serving relevant and personalized communications, products, and services emerged victorious,…
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Dubai sets the pace in property innovation

In the two decades since Dubai first emerged as a global hub for financial services, transport and tourism, the Emirate has developed into one of the world’s most dynamic real estate markets, with some $70 billion in transactions recorded in…