Markus Haupt
4 articles
Madrid’s electric moment
Madrid has a way of turning noise into culture. Late night terrazas, scooters threading through traffic, stadium chants drifting into side streets.
Empowering the next generation
What if the next big accelerator of social change in Barcelona isn’t a ministry or a startup, but the foundation of a forward-thinking auto brand? The SEAT CUPRA Foundation aims to convert industrial capability into social impact, empowering youth and…
Rebellion fuels the future
CUPRA is not a brand that tiptoes into the future. It charges at it, unapologetically bold, setting a rhythm of growth that feels more like a revolution than an evolution
A new driving era
When the first CUPRAs rolled out of the Martorell factory of SEAT S.A. outside Barcelona in 2018, few people in the car industry paid much attention. At a time when hype about autonomous vehicles was at its greatest, it seemed…