Barcelona
14 articles
Steering SEAT into the future
Carsten Isensee is stepping into the driver’s seat at Barcelona-based car manufacturer SEAT just as the company hits top gear. With car deliveries increasing by 10.9% last year, sales are at their highest level in history.
A new vision of mobility
As a decade of unprecedented change ends and a new year dawns, the social and economic consequences of technological innovation are becoming ever more apparent. On the frontline of transformation is the global car industry, which dominated the economy of…
The urban mobility revolution
At the Mobile World Congress in Barcelona in February, SEAT released a concept car that represents a radical new answer to the challenges of urban reinvention. The Minimó, combines the safety and comfort of a car with the agility and…
Q&A with Dr. Sebastian Grams, CIO, SEAT
SEAT is completing a digital transformation to transform from a car manufacturer into a mobility company, where software will be one of their core competences. Having their own software house in Barcelona will help develop new business models and mobility…