On Saudi Arabia’s Red Sea coast, investors are not just buying homes—they are buying into an idea of the future. Red Sea Global’s residential portfolio, at the intersection of natural beauty, sustainability, and ambition, is where the world’s most prestigious hospitality brands meet one of the most forward-thinking markets on Earth.
“The Red Sea is redefining luxury living,” says Stephen Cheesebrough, head of development at Red Sea Global. “It’s not simply about owning property; it’s about being part of a curated lifestyle and a community built around nature, wellness, and world-class design.”
On Shura Island, villas by brands such as Four Seasons, Jumeirah, Miraval, SLS, and others rise between coral lagoons and emerald golf greens, powered entirely by renewable energy. Across the water at Nujuma, a Ritz-Carlton Reserve on Ummahat Island, villas have already been snapped up by early buyers before the open market.
“Investors aren’t just buying homes—they’re securing a stake in the future of Saudi luxury.”
Stephen Cheesebrough, Head of Development, Red Sea Global
Further north, Laheq Island—scheduled to open in 2028—adds another layer to the portfolio: an integrated lifestyle destination designed for year-round living, combining waterfront homes, hospitality, and amenities that extend the Red Sea experience beyond leisure into lasting community.
“Across Shura, we presold more than one in five homes before launch,” says Cheesebrough. “With some of our brands such as Four Seasons, three in five sold before reaching the open market. That speaks to confidence in the vision. Every element we build—every resort, residence, and service—is part of a long-term strategy to create enduring value. We’re not just constructing places to live; we’re shaping destinations that will define luxury living in the region for generations.”
For investors, the appeal is clear. These are not speculative builds but tangible destinations with their own airport, resorts, and infrastructure. Red Sea Global is the first Saudi giga-project developer to welcome guests, proving its capacity while setting a benchmark for environmental stewardship.
Every island runs on clean power, every drop of water reused, and every reef protected by science-based conservation. Three-quarters of the islands that comprise the Red Sea development will remain untouched, left for nature; AMAALA is located within a nature reserve. The company’s green financing and ESG credentials make these assets as responsible as they are desirable. It’s “a rare chance to invest in a living legacy,” says John Pagano, group CEO of Red Sea Global. “Our goal is to create the most extraordinary destination on Earth—one that contributes to the planet rather than consumes it. Investors who share that vision are helping to build something that will endure.”
As Saudi Arabia opens its property market to foreign ownership, Red Sea Global already offers what many buyers seek: security, transparency, and meaning. Ownership here is both lifestyle and statement. For those drawn to beauty with purpose, it may prove one of the smartest investments of the decade.
As published in Fortune magazine
