SEAT
56 articles
Driven by authenticity
In the vibrant Catalan city of Barcelona, one of the world’s great centres of industrial innovation, a select team of designers and engineers is applying the finishing touches to a high-performance electric vehicle that aims to speak to a new…
Revving up Madrid: CUPRA’s largest city garage ignites the capital with humor and style
The opening of CUPRA's largest City Garage in Madrid, a grand event for the CUPRA tribe, was a resounding success. Hosted by the famous TV presenter David Broncano, whose humor added a lively spark to the evening, the event was…
A new driving era
When the first CUPRAs rolled out of the Martorell factory of SEAT S.A. outside Barcelona in 2018, few people in the car industry paid much attention. At a time when hype about autonomous vehicles was at its greatest, it seemed…
Designing the future
Sometimes it pays to be bold. Five years ago, when a small group of true believers in Barcelona committed to create a high-performance sports car brand, few people gave the venture much of a chance.
CUPRA drives SEAT to new heights
Spanish carmaker SEAT S.A. posted the second-highest revenues in its history in 2022, with high-performance brand CUPRA outperforming all expectations.
A passion for authenticity
The Mediterranean city of Barcelona has long been a source of inspiration for artists, writers, architects and designers from all over the world. Today this dynamic and creative city is home to the European car industry’s fastest-growing brand: CUPRA.
An electrifying impact
At a time of dramatic changes to global car manufacturing, Spanish carmaker SEAT SA has appointed as head of its finance and IT activities an industry veteran with a depth of experience in transforming companies.
One man, two pandemics
Dr. Bonaventura Clotet has devoted his life to fighting infectious diseases like HIV/AIDS and Covid-19. When the Covid-19 virus first reached Barcelona in early 2020, Dr. Bonaventura Clotet was more prepared than anyone
Rebel with a cause
When Wayne Griffiths, CEO of SEAT and CUPRA, came to Barcelona as a free spirit in his youth, he liked the nightlife district so much that 30 years later he named a trailblazing electric car after it.
SEAT S.A. drives through pandemic
70 years after SEAT first started helping turn Spain into a modern, car-owning society, the company swung into action to help its home country respond to one of the greatest challenges of our time