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The man driving Cupra

They said it couldn’t be done. At the start of 2018, when Barcelona‑based SEAT launched its CUPRA brand for a new generation of sports cars, the world’s automotive press gave the venture little chance of success. What was SEAT doing…
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Steering SEAT into the future

Carsten Isensee is stepping into the driver’s seat at Barcelona-based car manufacturer SEAT just as the company hits top gear. With car deliveries increasing by 10.9% last year, sales are at their highest level in history.
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A new vision of mobility

As a decade of unprecedented change ends and a new year dawns, the social and economic consequences of technological innovation are becoming ever more apparent. On the frontline of transformation is the global car industry, which dominated the economy of…
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Innovation is an attitude

We all are aware of the need to adapt to an increasingly changing context, and that is what innovation is all about - about changing the rules of the game and building a new foundation on which to create a…