CUPRA
18 articles
Madrid’s electric moment
Madrid has a way of turning noise into culture. Late night terrazas, scooters threading through traffic, stadium chants drifting into side streets.
Empowering the next generation
What if the next big accelerator of social change in Barcelona isn’t a ministry or a startup, but the foundation of a forward-thinking auto brand? The SEAT CUPRA Foundation aims to convert industrial capability into social impact, empowering youth and…
Culture, cars, and community collide
Madrid doesn’t need another venue pretending to be cultural. It needs places that actually generate culture.
Urban Icons: inside CUPRA’s City Garages
CUPRA was founded in Barcelona and has gone on to challenge everything the car industry stood for.
Time to reset
The first thing that hits you about the CUPRA City Garage in Madrid isn’t the cars. It’s the confidence of the space itself.
Where art meets motion
At first glance, it feels like a paradox: a car brand known for electric performance and urban design hosting an art exhibition about what can’t be contained.
CASA SEAT rewrites cool
At Passeig de Gràcia and Diagonal—Barcelona’s most iconic crossroads—a carmaker tore up the rulebook.
Driving change beyond the road
Barcelona has many landmarks, but few places capture its restless energy like CASA SEAT. More than a showroom, it is a cultural heartbeat on Passeig de Gràcia, a stage where mobility, design, and conversation collide.
Rebellion fuels the future
CUPRA is not a brand that tiptoes into the future. It charges at it, unapologetically bold, setting a rhythm of growth that feels more like a revolution than an evolution
Madrid’s coolest address
There’s a new epicenter of culture, creativity and car-fuelled cool in Madrid—and no, it’s not a private club or an art gallery