MDLBeast
6 articles
Before the festival
On paper, Balad Beast is a festival. In reality, it feels closer to a cultural experiment.
Seeing is believing
What if every venue tells you what it wants? It is a question that comes naturally to Ahmad ‘Baloo’ Alammary, DJ, producer, and chief creative officer MDLBEAST, the company that has discreetly and then very loudly reshaped Saudi Arabia’s modern…
Balad Beast, perfectly placed
Balad Beast does not feel like a festival that happens to be set in Al Balad. It feels like a festival that could only exist there.
Riyadh turns the volume up
By the time the first bassline rolled across the crowd, it was already obvious that Soundstorm 2025 wasn’t just opening another edition. Something had shifted.
The making of a music city
There’s a moment when Soundstorm hits critical mass—not when the first act comes onstage, but when the entire crowd syncs into one collective frequency.
SOUNDSTORM accelerates the tempo
There are festivals, and then there is the moment a city flicks from ordinary reality into a huge humming circuit board of sound.