Culture
7 articles
Soudah secrets: Arabian adventure
Nestled in the lush, green mountains of Saudi Arabia’s Aseer region, Soudah Peaks is an ambitious tourism project spearheaded by the Kingdom to diversify its economy and develop public service sectors. Iman Almutairi, a key figure in Destination Branding, Marketing,…
Reinventing Food
Saudi female entrepreneur Deem Al Bassam represents the new generation of innovators changing the way that Saudis eat out and spend their leisure time.
Shining a light on Saudi design
Just six years after launching her brand, Nuun Jewels, Saudi jewelry designer Nourah Al Faisal has earned an international reputation, and she is using her celebrity to help support the Kingdom’s fast-growing design community. “Designers like me who have the…
The changing flavors of Arabia
Pastry chef and restaurateur Mayada Badr is one of the brightest stars of Saudi Arabia’s new culinary scene. Leaving behind a career in design to study at culinary school in Paris and start her own pastry business in Jeddah
Culture of coffee innovation
Dissatisfied with the corporate world soon after leaving college, Khaled Almadi and Ahmed Alkharji took a step that would have been unthinkable in Saudi Arabia just a generation ago.
Sundance salutes awakening of Saudi film
Wherever they are from, every young director starting out in the movie business dreams of having a film selected to compete at the Sundance Film Festival. To not only be selected from more than 10,000 submissions but to go on…
The home of kings and heroes
For anyone looking to experience the rich legacy of Saudi Arabia’s past and understand the vision that is shaping its future, there is no more inspiring place to come than the historic town of Diriyah. Located in an oasis just…