Car
13 articles
Driven by authenticity
In the vibrant Catalan city of Barcelona, one of the world’s great centres of industrial innovation, a select team of designers and engineers is applying the finishing touches to a high-performance electric vehicle that aims to speak to a new…
A new driving era
When the first CUPRAs rolled out of the Martorell factory of SEAT S.A. outside Barcelona in 2018, few people in the car industry paid much attention. At a time when hype about autonomous vehicles was at its greatest, it seemed…
Beyond automotive
Fedra Ribeiro was developing advanced digital technologies at one of the world’s largest automotive suppliers when out of the blue she got a phone call from one of the biggest names in the industry -- Luca de Meo, CEO of…
Car rental moves into the fast lane
In 2018, young entrepreneur Abdulkader Almkinzy shook up the car rental market in Saudi Arabia by launching online platform Telgani. The aggregator has helped take rental services in the country to a whole new level.
A day with Marc ter Stegen and his plug-in hybrid
The FC Barcelona player drives his new plug-in hybrid car for the first time and talks about his impressions at the wheel. He uses his driving time on his way to a match to concentrate and to talk with his family…
SEAT primed for new era
SEAT presents its new micromobility products globally, the SEAT MÓ eScooter 125 and the SEAT MÓ eKickScooter 65.
SEAT reduces the environmental footprint of its production by 43%
The organisation has decreased production-related CO2 emissions by 65% and thanks to the actions implemented in 2019, the company generated 38.5% less waste in a single year. The goal is to lower the Martorell factory’s environmental impact by 50% by 2025.
The man driving Cupra
They said it couldn’t be done. At the start of 2018, when Barcelona‑based SEAT launched its CUPRA brand for a new generation of sports cars, the world’s automotive press gave the venture little chance of success. What was SEAT doing…
Steering SEAT into the future
Carsten Isensee is stepping into the driver’s seat at Barcelona-based car manufacturer SEAT just as the company hits top gear. With car deliveries increasing by 10.9% last year, sales are at their highest level in history.
A new vision of mobility
As a decade of unprecedented change ends and a new year dawns, the social and economic consequences of technological innovation are becoming ever more apparent. On the frontline of transformation is the global car industry, which dominated the economy of…